Stephen “tWitch” Boss and Allison Holker Partner With Puffs® to Help Boogie Through Cold & Flu Season

CINCINNATI–(BUSINESS WIRE)–Puffs Plus Lotion, the ultimate runny, sore and red nose soother, is partnering with dancing duo and TV personalities, Stephen “tWitch” Boss and Allison Holker, to pass the Puffs to #ANoseInNeed this cold and flu season. In an always-on world where the golden rule of “when you’re sick… shut down, stay home” is no longer the norm, powering through a scratchy throat and red, runny nose has become part of the expected daily grind, especially as a parent.

With busy careers, two little ones and a pre-teen, tWitch and Allison know all too well about powering through, which is why they’re encouraging every parent to share the love and pass the Puffs to a friend, family member or colleague whose red, twitchy nose could use some softness in their life.

“If three kids and dancing isn’t enough to poop you out, add a cold that inevitably the entire crew will get… because parenting,” says tWitch and Allison. “Every parent knows a sick day doesn’t exist in our world, so when a cold knocks you on your booty, you have to keep going, runny nose and all. We keep Puffs Plus Lotion in every nook and cranny to help us avoid a red nose and soothe the boogie blows – it’s our parenting secret weapon.”

Although there is not one foolproof way to tackle a cold, there are a few tips tWitch and Allison recommend to help ease the blow:

  • How do you make a tissue dance? Put a little boogie in it, of course. We find that keeping your mind off being sick helps, so crank some upbeat tunes and just get down and groove… then crash and snooze.
  • Take a dip. In the bath that is. Nothing helps ease a congested nose and chest like a warm bath. The heated steam from the water helps break up congestion and washes away germs too so it’s a win/win. It’s also a nice escape from the chaos.
  • Make it easy for a nose in need! Busy schedules have made sick days a thing of the past. Pass the Puffs to #ANoseInNeed – whether it be a friend, family member, dance partner or colleague, and help cushion the blow. Puff’s pillowy softness and touch of lotion helps keep noses from getting red, too!

This cold and flu season, join Allison and tWitch in Passing the Puffs to #ANoseInNeed – a parent, a friend, a neighbor, a dancing partner, whoever. With a cold, sometimes all it takes is a Puffs Plus Lotion tissue to help get your groove back. And, be on the lookout for social content from tWitch and Allison and others who will share their favorite hacks for soothing sore noses.

Puffs Plus Lotion is available in cube, rectangular and to-go formats online and at local retailers nationwide. To learn more about how Puffs can keep you and your nose comfortable this winter, visit or visit

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


Alan Danzis, MSL New York


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