Gaudin to set new paradigms in privacy as a key priority for VideoAmp
NEW YORK & LOS ANGELES–(BUSINESS WIRE)–VideoAmp, Inc., the software and data platform that enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, has appointed leading industry expert, Andrew Gaudin, as Chief Legal & Privacy Officer. Tasked with forging new industry standards, Gaudin will revolutionize the company’s global legal and privacy affairs, expand its base of clients and partnerships, and drive privacy compliance initiatives without compromising on quality in a dramatically changing legal environment.
An industry veteran, Gaudin brings over 30 years of experience to the role, having introduced cutting edge legal initiatives for a wide variety of media and technology firms including DoubleClick, Adobe, FreeWheel Media, and Comcast. He joins VideoAmp from a private practice that was dedicated to helping clients ink global deals in a data and privacy-centric landscape.
Ross McCray, Co-Founder and CEO of VideoAmp said, “Our mission is to transform the industry through smarter, data-driven solutions and as a team of forward-thinking operators, I couldn’t be more excited about Andy joining us as a leader in his field. Everyone has worked tirelessly to create game changing technology that optimizes brand marketing to business outcomes for our clients and IP that solves the key issues facing marketers and media owners; Andy can now help us establish new paradigms in privacy and communicate this effectively to our stakeholders. With Andy on the team, VideoAmp will be able to navigate privacy challenges with ease, create forward-thinking compliance initiatives and provide our customers with the kind of high-quality data insights they trust us to deliver.”
“Privacy is of paramount importance to our clients and their consumers and this is constantly at the forefront of our team’s mindset – to provide accurate, advanced measurement and analytics without compromising consumer safety. Andy will play a pivotal role in ensuring we deliver on our strategy to achieve the perfect balance of putting consumer privacy first while simultaneously nailing best practices in measurement and media monetization. It was only natural for us to hire someone like Andy, who knows the industry inside out, to help us re-define standards in this new era of transparency. Andy’s worked with us for a long time, he’s a leader in this space and we’re thrilled to have him on board.”
“This is a rapidly changing sector and having worked with a number of pioneering businesses in the media and technology space, I can say the energy at VideoAmp is without peer,” said Gaudin. “We are excited to add significant value to our customers with the highest quality commingled TV datasets and data science methodologies we apply alongside a privacy-compliant suite of solutions. I could not be more thrilled to be joining the company at this important stage of its development.”
VideoAmp’s mission is to transform the industry through smarter, data-driven solutions. The company has raised $106.6 million since launching in 2014, recently securing a combined $70 million boost from The Raine Group and Ankona Capital.
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, VideoAmp has created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.
VideoAmp was founded in 2014 and is backed by The Raine Group, Ankona Capital, Mediaocean, RTL Group and six other leading venture capital groups. The company is headquartered in Los Angeles, California and currently operates throughout North America. For the second year in a row, VideoAmp was voted one of Inc. Magazine’s Best Places to Work for 2019 and is committed to a people-first culture. VideoAmp was awarded four patents for the planning, execution and measurement of Advanced TV advertising. For more information, visit VideoAmp.com or follow us on Twitter, Facebook, and LinkedIn.